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Writer. Engineer. Co-founder dreamweavercoffee.com. Sharing the knowledge I’ve gained through my tiny lens of the world www.jasongutierrez.me

If I can do it, so can you

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One cold, early morning in late January 2018, I woke at 5:30 to let my new puppy relieve himself.

While he did his business, I brewed a pot of coffee then opened my laptop to start writing. About an hour later, I had written a draft of an article that would forever change my views on what was possible writing online.

That evening, I spent another 10 to 15 minutes editing the article before submitting it to The Mission as a freebie (not behind Medium’s paywall) to the world.

I settled on the title, “The 50/30/10/10 Rule for How to…


If you can learn these earlier, you’ll be WAY better off.

Photo: Robert V. Ruggiero/Unsplash

Life is full of lessons.

The longer you live, the more you (hopefully) learn.

Here are some fundamental lessons that took me until 30 to fully understand.

1. Acquire knowledge not stuff

Stuff weighs you down. Knowledge sets you free.

I used to spend a lot of money on cars, expensive phones, and other electronics.

Now, I spend it on books and online courses, which are far less expensive (saving money is wonderful), and they expand my overall knowledge, helping me to earn even more money in the future.

2. You are your best investment

401(k)’s, IRAs, Tesla, and Bitcoin are all great investments (as of today). …


Photo by Danielle MacInnes on Unsplash

I am not a morning person whatsoever.

Late last year, I began waking up at 5:30 AM to write for an hour then drive to work at an engineering firm. It was the hardest fucking thing I had done in a long time. But I did it.

And you know what?

I bet you could too.

Imagine how much better your day would be if you accomplished your hardest, most important work first thing in the morning. The rest of your day would be a breeze. …


Michael Jordan, Tom Brady…Gary Halbert.

Photo by Tu Trinh on Unsplash

Gary Halbert was the Tom Brady of copywriting — a legend on a field of his own.

Halbert, during the 1970s and 80s, reportedly earned millions of dollars each year from his advertisements (and made WAY more money for the businesses he wrote for). His book, The Boron Letters, is the only one you need to become an expert on copywriting.

Though Gary was big on writing, he also knew the importance of self-improvement in producing at such a high level.

Here are the 9 best lessons I’ve curated from his wisdom:

1. “Rely on your own strength instead of somebody else’s compassion!”

Gary Halbert wasn’t just an expert copywriter. He…


Not your normal self-help article on sleep, but the brutal truth.

Photo by Matheus Vinicius on Unsplash

Al Herpin, born in 1862 in France, was known as the “Man Who Never Slept”. He claimed to have a rare type of insomnia that eliminated his need to sleep, and at one point had been awake for over 10 years straight.

If you ask the scientific community, they might say Herpin was a liar. There’s a recognized consensus that all humans require sleep, and their bodies will find a way even if they aren’t aware of it.

Herpin eventually died in 1947 at an astounding 94 years old for reasons other than sleep deprivation — insistent until the very…


A must-read if you struggle to make good coffee

I’m a little obsessed with coffee. (Ok, maybe more than just a little). But that wasn’t always the case.

Here’s a little secret I’ll let you in on — a few years before launching Dreamweaver Coffee Co, I wasn’t even sure I liked coffee all that much. Outside of crazy sugary drinks from Starbucks, the coffee I made at home tasted like hot, muddy water.

Turns out, I was just bad at making coffee and had no idea how to make good coffee. Once I learned the secret, my coffee tasted nothing short of magical. I was hooked.

Let’s cover…


And start writing every day

Photo by Isaac Smith on Unsplash

This time last year, I published 2 articles per month. This year, I’ve published 1 article per day, every day since February — roughly a 15x increase in productivity.

Systems are how I did it

In engineering, systems are designed to produce reliable and efficient outcomes.

For example, you wouldn’t want to drive a car that MAYBE started when you pressed the ignition, or a car that MAYBE braked when you pressed the pedal.

No. You want the same outputs every time. In order to achieve that goal, you need an appropriately designed system.

Let’s say that, like me, you’re a writer

Previously, your “highly motivated” self wrote 0 to 5 stories any given…


…but no one wants to go to war.

Photo by Jakob Owens on Unsplash

Raise your hand if you’ve ever thought it might be cool to be a soldier 🙋.

I know I have. I’ve played enough Call of Duty to think “being a soldier could be badass.” But do I actually want to go to war?

Hell no. The men and women who risk their lives for our freedoms daily are REAL warriors — they’re in the trenches where the work is brutally horrifying, mentally and physically exhausting, and often gutwrenching.

The idea of being a warrior is more appealing than the reality

Does that sound familiar?

Obviously, I’m by no means putting war and civilian duties…


You don’t need to quit, you just need to learn how to leverage

Photo by Austin Distel on Unsplash

In January 2016, at 26 and making $130,000 per year, I quit my job.

You might think, “Ok, surely this dumbass at least had something lined up.”

But nope, I didn’t.

I bet my future solely on my ambitions to become a blogger and hit it big. I had zero experience running a business and working for myself. Unsurprisingly, I failed miserably.

Where I went wrong

I used to look at my 9 to 5 as a burden — an impedance to accomplishing my goal of making money online.

“Imagine what I could do with an extra 40 hours a week.”

But that was…


Time to burn your old way of thinking.

Photo by Artem Maltsev on Unsplash

“Who looks outside, dreams; who looks inside, awakes.” — Carl Jung

Here you are searching for another article that will change your life. Little did you know, all the answers you seek are already in your own head.

If you can make these 3 shifts in your mindset, you can put yourself on a better trajectory and maybe even accomplish your wildest aspirations.

Time to start looking inward.

Let’s go.

Learn to push your boulder up the hill with a smile.

In Greek mythology, Sisyphus ruled as king of Corinth and was known for two things: trickery and cheating death, twice.

After an act of defiance against Hades, Zeus condemned Sisyphus…

Jason Gutierrez

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